What did you have for breakfast this morning?
A large bowl of greek yoghurt topped with muesli and honey? Two slices of toast coated in offensive layers of butter and peanut butter?
Well, we're sad to say New Yorkers are officially beating us in the 'breakfast of champions' stakes.
New York-based bakery Union Fare just shared a video of their lastest invention – the red velvet croissant.
Made of delicate layers of red-coloured pastry, the croissant is wrapped around a thick dollop of cream cheese curd.
And if that description alone doesn't have you drooling uncontrollably, the bakery has shared a video of the sweet treats being drizzled with a red velvet glaze and sprinkled with red velvet cake crumbs.
Created by chef Thiago Silva (the genius behind the cinnamon bun stuffed doughnut and the birthday cake croissant), the rouge-coloured pastry sells for around £3.80 – a steep price to pay for breakfast but just look at them.
However, not everyone is lusting after the red-hued pastry.
On Instagram, one user wrote: 'They look like organs', while another said, 'When I saw this I immediately thought it was (fake) blood and guts and stuff and then I thought 'fresh' in the caption said 'flesh'.'
But, others have come out in defence of the buttery breakfast choice.
'Omg somehow I never thought how either of those things could get any better', wrote one Instagram users and another admitted they wanted to plan an entire holiday around visiting the bakery.
Planning a holiday around food, how proposterous…*
*Deletes French bakery crawl holiday itinerary*