Along with VIP access to red carpet parties, free designer goods and a squad of hair stylists, life as a celebrity often includes receiving a barrage of offensive slurs and insults from thousands of internet trolls.
But Instagram is fighting back.
As of last week, the photo-sharing app has gifted its most popular users a new tool to automatically remove hurtful comments.
And with over 86 million followers, it comes as no surprise that Taylor Swift is one of the first stars to benefit from the new technology.
Following the singer's public feud with Kim Kardashian last week, Swift has now been awarded a new feature which allows her to automatically block comments including phrases that have previously been reported.
Now, if you try to comment on the singer's Instagram page with a snake or rat emoji, it will automatically be blocked, much to the confusion of the Shake It Off singer's followers.
A spokesman from Instagram says: 'We're always looking for ways to help people have a positive experience with comments on Instagram.
'We're currently focused on providing tools to improve accounts with the most high-volume comment threads. We will use our learnings to continue to improve the comment experience on Instagram,' they added.
While the photo-sharing app is currently trialling the feature on celebrity accounts, it's still unknown whether us mere mortals will have the opportunity to block insults from cyber trolls.
After all, it's not just the celebrities who suffer trolling.
Get on it, Instagram.
Katie O'Malley is the Site Director on ELLE UK. On a daily basis you’ll find Katie managing all digital workflow, editing site, video and newsletter content, liaising with commercial and sales teams on new partnerships and deals (eg Nike, Tiffany & Co., Cartier etc), implementing new digital strategies and compiling in-depth data traffic, SEO and ecomm reports. In addition to appearing on the radio and on TV, as well as interviewing everyone from Oprah Winfrey to Rishi Sunak PM, Katie enjoys writing about lifestyle, culture, wellness, fitness, fashion, and more.
