Snakehips and Zayn Malik Drop New Music Video For 'Cruel'

​The ELLE September cover star does not disappoint

Music fans, rejoice! Zayn Malik and Snakehips have finally dropped their highly anticipated video for 'Cruel'. 

It's been quite some time since the ELLE September cover star and EDM duo first teased a whole vid for the epic summer tune, so it's fair to say everyone's expectations were at an all-time high. 

The verdict? We like it. It's kind of reminiscent of 'Pillowtalk' with the darkness and mysteriousness, but hey, if that's what works for Zayn, we're all for it. 


Distinct differences include no Gigi Hadid, a whole lot more dancing (ok, not so much from Zayn himself, but still...), and hypnotising effects. 

Anyway, here's the video:

And here's where you need to share your thoughts with us: @ELLEuk or ELLE UK

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