While you were sleeping last night, Kanye West was plotting world domination.
The Gold Digger singer took to his Twitter account to announce he would be opening 21 pop-up Yeezy shops across the world this weekend, selling his Life of Pablo merchandise.
While the exact locations of the stores won't be revealed until 24 hours before they launch (on Kanye's website) shoppers will be able to stock up on Pablo pieces in places such as London, Los Angeles, New York City, Toronto, Houston, Miami, Amsterdam, Berlin and Cape Town.
We're not quire sure what customers will actually be able to buy in the shops – Kanye, ever the mystery man – but you might want to keep your eyes peeled because the queues are going to be crazy, if the star's previous pop-up ventures are anything to go by.
In March, the Famous singer opened a three day pop-up shop in New York City and was met with hundreds of shoppers eager to buy and resell their goods online (a denim jacket bought for £300 was later resold for £1,520 on eBay in the U.S).
The father-of-two also saw his first 9,000 pairs of Yeezy Boots sell out in less than 10 minutes in New York City last year, with people queuing up three days in advance to buy the shoes in the U.K.
The news comes the same day West announced his Yeezy Season 4 fashion show will premiere on the first day New York Fashion Week next month. Does the man ever sleep?
Fashion, music, politics, IKEA furniture – it's official. Kanye wants to rule everything.
Katie O'Malley is the Site Director on ELLE UK. On a daily basis you’ll find Katie managing all digital workflow, editing site, video and newsletter content, liaising with commercial and sales teams on new partnerships and deals (eg Nike, Tiffany & Co., Cartier etc), implementing new digital strategies and compiling in-depth data traffic, SEO and ecomm reports. In addition to appearing on the radio and on TV, as well as interviewing everyone from Oprah Winfrey to Rishi Sunak PM, Katie enjoys writing about lifestyle, culture, wellness, fitness, fashion, and more.
