They've appeared naked on screen together in Girls, talked openly about their body insecurities and now, actresses and real-life best friends Lena Dunham and Jemima Kirke have stripped off to model lingerie to celebrate body diversity.
Yesterday, New Zealand's luxury underwear label Lonely Lingerie – which creates underwear for women 'who wear lingerie as a love letter to themselves' – posted images of the actresses' untouched photoshoot in a flat in Brooklyn, New York on its Instagram account.
The duo are seen posing in lace and sheer underwear for the brand's campaign Lonely Girls Project – a photographic series showcasing 'candid portraits of inspiring women in their natural environments wearing Lonely, their way' – which prohibits the use of photoshop.
'Instead of being objectified, the women who participate in these campaigns – in this case, Lena and Jemima – are empowered and exhibit real beauty that will hopefully help women everywhere feel a little more liberated,' the brand said yesterday.
Earlier this year, Lena lamented Spanish magazine Tentaciones for using what appeared to be photoshopped images of her on their cover. However, she later discovered the publication had used untouched photographs, resulting in Dunham penning a essay on her website Lenny about the her struggle to recognise her own body.
'This body is the only one I have. I love it for what it's given me. I hate it for what it's denied me. And now, without further ado, I want to be able to pick my own thigh out of a lineup,' she wrote.
A brand that celebrates real women, real poses, real life – that's a label we can get onboard with.