If you're a musician without a 'visual album' these days, you may as well retreat behind the rock you were discovered under.
After Beyoncé's Lemonade and Frank Ocean's well, every time Frank Ocean does something, it's become clear that music isn't an artform for just the ears anymore.
It's got to be sensually overwhelming.
Last week, Drake teased us with tidbits of information about some sort of visual work connected to his album VIEWS.
And now, the wait is over, the teasing has come to an end, for Drake has released 'Please Forgive me' - a 23 minute short film - on iTunes.
Filmed over the course of a week in South Africa, the really-really-really long music video mimicks the blockbuster adrenaline-scape of any of your favourite action movies, complete with gun fights, dance offs, sex scenes and car chases.
Drake takes the opportunity to test out all of his acting skills, by popping up looking variously concerned, scared, determined and deeply pensive.
Sadly, if you want to watch the whole thing, you'll have to sign up to Apple Music andstream it here.
If you're penniless and / or already a Tidal devotee, you'll have to make do with this instead:
Natasha Bird is the Former Executive Editor (Digital) of ELLE.
