When a friend or relative is seriously ill, you often become lost for words.
Somehow a 'get well soon' or 'thinking of you' card doesn't quite express your anger, sadness, but more importantly, communicate the support you'll give them for whatever lies ahead.
That's why card company thortful is selling a range of empathy cards for people with breast cancer that pull no punches when it comes to saying how you really feel:
Card designer Emily McDowell – whose cards are inspired by her own experience with cancer – told Mashable: 'It was the loneliness and isolation I felt when many of my close friends and family members disappeared because they didn't know what to say, or said the absolute wrong thing without realising it.
'Sympathy cards can make people feel like you think they're already dead,' she added.
All profits from the cards will go to cancer charity Breast Cancer Haven. Prices start at £2.99 and are available here.