Love it or hate it, you have to admit – Marmite is as iconic as PG Tips to the British food industry.
Just last week we saw a war between manufacturers Unilever and Tesco over the supplier's proposed price hike for the food spread and a used jar of 'pre-Brexit' Marmite selling on Ebay for £100,000.
Look, you don't mess with a woman's Marmite, alright?
But, if you thought you couldn't take any more Marmite drama for one year, wait until you hear this – Marmite changes colour when you hit it.
A young Youtube user has taken to the internet to prove his theory that Marmite will turn white if you tap it with a spoon for long enough and our minds have officially been blown.
In less than five minutes of tapping, viewers can see the small dollop of brown thick goo turn Tipex-coloured white and it's freaking us out.
But, according to science, this totally makes sense.
Apparently, if you whip Marmite enough it will form tiny bubbles. Given Marmite's sticky texture, the bubbles can hold their shape for a significant amount of time.
A scientist from the BBC explains light will change direction when it travels in or out of the air bubbles. Therefore the more bubbles the Marmite produces the more light will be reflected rather than absorbed. And, as Marmite is so sticky, it has less opportunity to absord the light.
Basically, whipping + bubbles + inability to absorb a lot of light = white Marmite.
Right, we think we need a lie down after all of that. It's too much to cope with for one day.
Katie O'Malley is the Site Director on ELLE UK. On a daily basis you’ll find Katie managing all digital workflow, editing site, video and newsletter content, liaising with commercial and sales teams on new partnerships and deals (eg Nike, Tiffany & Co., Cartier etc), implementing new digital strategies and compiling in-depth data traffic, SEO and ecomm reports. In addition to appearing on the radio and on TV, as well as interviewing everyone from Oprah Winfrey to Rishi Sunak PM, Katie enjoys writing about lifestyle, culture, wellness, fitness, fashion, and more.
