Hollywood is a notoriously nepotistic industry.
You need only cast your eye over the myriad famous younger siblings and celebrity offspring to know that it pays to know someone in La La Land.
Hilariously, though, instead of tapping up his friends, family and movie-making pals for advice about who to cast in his latest film - Nocturnal Animals - Tom Ford has admitted using a more common method of information-sourcing.
The designer-come-director has admitted to carrying out a few Google searches, to get to grips with who were the most popular actors and actresses of the moment.
Give the people what they want, Tom, that's what we always say too.
Speaking to Vulture, Tom revealed that he hit upon Laura Linney, to play Amy Adams' mother, by asking everyone's favourite search engine who were the 'Best American Actresses.'
He also repeated the same search for men and then cross referenced with the search 'Actors Over 30.'
This method of research might not equip him with any subjective sense of talent, from a director's point of view, but making sure his leading men and women have a bit of SEO equity is certainly one way of making sure his film hits a few high-ranking headlines.
Clever Tom, very clever.
Watch the Nocturnal Animals trailer below: