Apparently Chris Cooke, of Salford, hasn't read our January edition of ELLE, or he would have known off-duty dressing is hotter than ever.
Alas, he is of the outdated opinion that pyjamas should only be worn in the bedroom.
Whilst on an evening trip to Tesco Salford Mr Cooke stumbled across two women 'swanning down an aisle' (Daily Mail's words, not ours) wearing pyjamas and dressing gowns.
Please avert your eyes if you are of a nervous disposition.
He was so offended by this abhorrent sight, he proceeded to take a photo of them (unauthorised, sure) and then post it to the Tesco Facebook wall with a delightful message underneath.
Who doesn't have time to get changed before they head to the shops?
Well, quite frankly, sometimes us.
And plenty of other people understood where the two jarmy-clad women were coming from too.
Sure, we understand PJ shopping isn't ideal.
But 'bloody disgusting', it is not.
They look washed, they have shoes on.
Indeed their entire bodies are completely covered, in pink no less.
While we were pondering the subject of taking photographs of women without their consent, we also began to muse on all of the various silly, casual and downright ludicrous things we've also debuted at the supermarket.
For example; full Viking outfit (grabbing some ale for a banquet), Bikini (that's how beach towns operate, right?), sweaty gym clothes (the smell), we could go on.
Is nipping to the shop for some bikkies really an event we need to be in black tie for?
Well, seemingly so.
The Tesco in Cardiff apparently actually followed through with a dress code policy in 2010.
Because enough people had complained, they put signs up stating that 'appropriate clothing' had to be worn which included 'footwear' and precluded 'nightwear'.
There was a backlash when the first victim of a ban was a mum in some leopard print PJs.
To those who find seeing someone in a shop in PJs uncomfortable, we urge you to try it out for yourself.
What could be more comfortabl than leaving those sliding, glass doors, ice cream in hand, knowing your already ready for bed.