A new action figure of Emma Watson in her up-coming role as Belle in the fairytale Beauty and the Beast has just been released and we're sorry to say, it's rather beastly.
Get it – beastly? Beauty and The Beast? Don't worry, I'm here all week.
Over the weekend, Watson's 'Belle' doll hit the shelves at American store JC Penney and has caused outrage, shock and even disgust from customers who can't help notice there's something strangely familiar about the figurine's face.
Yes, ladies and gentlemen, this is what Belle would look like if Justin Bieber donned a yellow dress and wore a brunette wig.
Of course, it didn't take long before Twitter became aware of the uncanny resemblance:
Some are even comparing the toy to Barack Obama, Jennifer Gardner and Shrek's Lord Farquaad.
If you ever needed proof that it is possible to try that bit too hard, let this be it.
Katie O'Malley is the Site Director on ELLE UK. On a daily basis you’ll find Katie managing all digital workflow, editing site, video and newsletter content, liaising with commercial and sales teams on new partnerships and deals (eg Nike, Tiffany & Co., Cartier etc), implementing new digital strategies and compiling in-depth data traffic, SEO and ecomm reports. In addition to appearing on the radio and on TV, as well as interviewing everyone from Oprah Winfrey to Rishi Sunak PM, Katie enjoys writing about lifestyle, culture, wellness, fitness, fashion, and more.
