Does the name 'Baked Alaska' mean anything to you?
Other than the infamous Great British Bake Off dessert that caused mayhem in the tent, the sugary treat is also the name of an alt-right Twitter user, who is coming to be known as the most unsuccessful man ever to try and launch a boycott.
Last year, 'BakedAlaska' encouraged people to go to their local Starbucks, order a coffee and say their name was Trump, using the hashtag '#TrumpCup'.
Sadly for the Twitter user – who's online profile describes him as a 'good Christian boy' – a Starbucks shop heard of his plot and refused to write Trump on a customer's cup.
As a result, 'BakedAlaska' decided to protest the shop by asking his fellow Americans to buy coffees from Starbucks. Yes, you read that correctly he wanted people to boycott the coffee chain by buying coffee there.
So, it appears 'BakedAlaska' is living by the philosophy 'if at first you don't succeed, try, try again', as he's now attempting to boycott Netflix.
On Wednesday, the online streaming service released a new trailer for the series, Dear White People, based on a 2014 film, by director Justin Simien, about a group of black students' experiences at a fictional, predominantly white, Ivy League American college.
However, it sounds like 'BakedAlaska' isn't a fan of the show's premise, believing it to focus on 'white genocide'.
As a result, the Twitter user urged people to cancel their subscriptions to Netflix in protest. But, unfortunately, he forgot to blank out his email address in the process.
In the hours that followed, people took it upon themselves to sign the guy up to a whole bunch of different newsletters, Planned Parenthood and even booked him a hair cut, before attempting to access his personal Twitter account.
While the television show will controversially deal with the subject of white students planning a blackface party, according to Buzzfeed, many Twitter users are pointing out that 'Baked Alaska' may have missed the point about the show.
You can't knock a guy for trying. Oh no, wait...you definitely can.
Stop trying to make reverse racism happen, it's not going to happen.