Revenge porn is the ugly lovechild of technology and the patriarchy.
What starts off as a few innocent nudes, a titillating snap or three, a little video to get the juices flowing, passed between consenting adults, can soon turn into something sinister - weapons of humiliation and abuse because, the world sucks.
Since images (largely of women, but by no means exclusively) expressing sexuality is still deemed as inherently debasing, it makes them ideal ammunition when seeking revenge for something, most commonly jilted lover responding to a break-up.
According to The Guardian, in 2015, 'Two-thirds of incidents involved women under 30, with suspects mainly former partners. There were eight female complainants to every male.'
Though cases ranged from 11-year-olds to pensioners of both sexes.
This report explains that as many as one in 25 people (about 4 per cent) have been affected by revenge porn in the US.
Another group of people more at risk of this type of crime is the LGBT community, with up to 15 per cent of them being targeted.
This further evidences the idea of non cis-male, straight sexuality being somehow still taboo or deemed humiliating.
There have been some fairly public examples of famous straight men having their 'porn' or explicit imagery, for example a member of The Only Way Is Essex, Kirk Norcross and the boxer Amir Khan both have had explicit videos leaked to the web.
This is really unfortunate, and both men (particularly Khan, due to his married status) were publicly humiliated.
Though, it is the likes of Paris Hilton, Kim Kardashian, Pamela Anderson, even Tulisa Contostavlos who have been on the receiving end of the most degrading humour, due to the pervasive and persistent fetishisation of female nudity.
When these videos came out, the response felt largely to be saying if you don't want the revenge, don't make the 'porn'.
More recently, the world has responded in a slightly more heartwarming way to incidences of stolen imagery.
Jennifer Lawrence and the spate of recent phone hacks were met with steely defiance and her career has not suffered in the slightest.
Emily Ratajowski has also openly discussed the lack of control she has on naked images of herself being used without her permission on her Twitter.
The BBC reported in September 2016 that, 'More than 200 people have been prosecuted since a new revenge porn law came into force in England and Wales last year.'
Attitudes are changing for the better, but we've not won the battle, not by far.
And much like other rape or sexual assault prevention tactics, this rhetoric surrounding this sort of prosecution is still frustratingly geared towards the victim having to make changes in anticipation of their own attack.
Rumuki is the app that promises to be a more practical, immediate solution.
According to The Cut, 'The app's name derives from a Japanese-to-English translation for "room key"'
It acts as a secure way to enjoy content, that only two people with the same 'key' can mutually decide to share and can watch a limited number of times.
The encrypted videos, or any other information you share with the app (you use it anonymously), are not sent or saved to the app's server, which means once the content you upload is deleted, it is gone forever.
The Cut explains, 'Videos are only transferred between users via Bluetooth or Wi-Fi, so they could only be accessed by someone hacking your own local network.'
So whilst you can't trust another person to use images of yourself with respect and care, at least you have an app that can.
Daisy Murray is the Digital Fashion Editor at ELLE UK, spotlighting emerging designers, sustainable shopping, and celebrity style. Since joining in 2016 as an editorial intern, Daisy has run the gamut of fashion journalism - interviewing Molly Goddard backstage at London Fashion Week, investigating the power of androgynous dressing and celebrating the joys of vintage shopping.
