Fact of the day: Leonardo DiCaprio loves fish.
No, seriously, the guy can't get enough of the slippery little things.
Need proof? Cast your mind back to Baz Luhrmann's 1996 hit film Romeo + Juliet, where a bleary-eyed, love-drugged Romeo (played by Leo) stood behind a fish-tank watching the colorful aquatic animals before his eyes met Juliet's.
A year later, the actor took his fish obsession even further by 'sleeping' with them when his character Jack Dawson drowned when the Titanic sank to the bottom of the Atlantic Ocean.
Then, he went all crazy after living of an island on the coast of Thailand in Danny Boyle's film The Beach and wanted to hunt every last one of his sealife pals.
Now, that's just pure betrayal, if you ask me, but surely that's enough evidence he's pretty enamored with fish?
Well, now the 42-year-old has decided to take his fishy obsession one step further by investing in a sustainable frozen fish company that sells sustainably-sourced seafood kits called Love The Wild.
According to the Huffington Post, the actor released a press statement that revealed the reasons behind the odd business venture.
'Estimates show the earth's population approaching nine billion by 2050, putting tremendous pressure on our natural food resources,' said DiCaprio.
'Seafood is a primary source of protein for nearly a billion people – but climate change, acidification and over fishing are putting increased pressure on our oceans' natural stability.
'LoveTheWild's approach to sustainable, responsible aquaculture is promoting the development of a secure and environmentally-conscious solution to feeding our planet's growing population,' he added.
Climate change, acidification and over fishing are putting increased pressure on our oceans.
Love The Wild words by sourcing four farm-raised varieties of fish: striped bass, barramundi, catfish and red trout and ensures customers can trace exactly where their fish comes from.
The Revenant actor has long been an avid environmental campaigner, having set up the Leonardo DiCaprio Foundation in 1998 to raise awareness about climate change, indigenous rights, and wildlife and marine conservation.
In 2016, the American star also used his 2016 Academy Award acceptance speech to highlight the need to protect the world.
'Climate change is real, it is happening right now, it is the most urgent threat facing our entire species, and we need to work collectively together and stop procrastinating,' he added.
Alright Leo, we get it. You like fish.