Donald Trump will slap his name on almost anything. Steak? Sure! A University? Why not? (Well, actually quite a lot of reasons Donald, about $25 millions worth). How about a board game? Done.
What we didn't know is that the First Lady's name is getting slapped on anything and everything in her home country, Slovenia.
Capitalising on arguably their most famous export, Decanter reports that First Lady wine has gone on sale in the circular cellar at Sevnica Castle in Slovenia , which is in her hometown in what used to be Yugoslavia.
First Lady Wine sells at about £24.26, which is apparently twice the price of other premium Blaufränkisch wine, which usually goes under the name of Modra Frankinja.
'Some people suggested we should sell it for €500, but I think it's a fair price,' Rok Petančič, castle steward, told Decanter. 'The sales are going well, though we haven't started promoting it yet.'
Rok told the website that the wine is 'gentle like Melania'.
And that isn't all that comes under the First Lady line, sausages, chocolates and beauty creams, because what's a sausage without some moisturiser?
Unfortunately, Melania is trying to stymie people slapping her name on any passing sausage, which does seem fair.
In her hometown of Sevnica, The Hill reports, a billboard with her face on it, as well as a restaurant called 'Melanija' (the original spelling of her name) has sprung up.
Melania's Slovenian lawyer has said, 'This is indecent financial exploitation and infringement of personality rights.'
They are yet to file any cases, since they want people to have the opportunity to stop, 'First we wanted to warn the public and now we count on their prudence to stop the practice.'
The initial run of 300 First Lady wines sold out in only three days, and apparently 2000 more are ready to go.
These could be the last ever with the impending lawsuits, so grab yours ASAP.
Daisy Murray is the Digital Fashion Editor at ELLE UK, spotlighting emerging designers, sustainable shopping, and celebrity style. Since joining in 2016 as an editorial intern, Daisy has run the gamut of fashion journalism - interviewing Molly Goddard backstage at London Fashion Week, investigating the power of androgynous dressing and celebrating the joys of vintage shopping.
