Chloë Grace Moretz is the Kick-Ass child star whose bold movie choices have always ensured she played empowered roles.
At the end of last year, after working for over ten years on 55 films (she's 19) Chloë decided to take some time out from filmmaking. She told The Hollywood Reporter that, 'I pulled the plug on all my movies because I want to reassess who I am and find myself within my roles again…I'm realising that I can slow down.'
Slowing down for the 20-year-old and ELLE cover girl alumni has meant producing a couple of TV shows, and voicing a character in a new animated film called Red Shoes & The 7 Dwarfs.
It doesn't sound too much like your standard gap year to us, but whatever floats your boat Chloë.
A trailer came out months ago which hints at the content of the film - it plays on the fairy tale of Snow White and the seven dwarfs, but appears to be an adult take of an animated film (in the vein of Sausage Party), in which Snow White's shoes make her slim.
Chloe Moretz voices Snow White while Cocktail and Showgirls actress Gina Gershon plays Regina, the evil queen.
Last week, people on social media started to notice new billboards advertising the film, with quite a questionable tagline.
'What is Snow White was no longer beautiful and the 7 Dwarfs not so short?'
The main difference between the two images of Snow White is her weight.
Plus-size model Tess Holliday was on of the people who called out the advertising campaign, saying, 'How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly?' and tagging Chloë?'
Other people on Twitter responded in agreement, pointing out how the 'ugly' snow white looked around the UK female average size 16 and the US average size 16 (which is a size 18 in the UK).
As well as how the animated aspect appealed to children.
Chloë responded yesterday to the public response stating that she too did not like the advertising and had no creative control over it.
Taking control of the situation she spoke to the producers and hopefully the marketing team will take not of her wishes.
Chloë is a vocal feminist, and famously made a speech in support of Hillary Clinton, explaining that she was casting her first vote for Clinton due to her promises for equal pay.
She has also spoken out about Taylor Swift's girl squad, due to it's cliquey nature and called-out Kim Kardashian's naked selfies because of the unrealistic expectations they promote for women.
Apparently the movie's content is about the importance of inner beauty and Locus Creative Studio explains the storyline:
A normal girl born into extraordinary circumstances, she's a princess who doesn't fit into the celebrity world of princesses — or their dress size. She wants to stay true to herself, but Fairy Tale Island is all about looks, so it makes it hard not to want to be like the others. In her quest to find her lost father, she learns not only to accept herself, but celebrate who she is inside and out.
Though, the tagline, combined with the advert certainly isn't a good start for the film, hopefully the full content will prove to be slightly more progressive and in line with Moretz's ideals.
Update: Speaking on behalf of Locus, Red Shoes and the 7 Dwarfs producer Sujin Hwang released this statement to Salon explaining how the advertising campaign has been pulled:
As the producer of the theatrical animated film Red Shoes and the 7 Dwarfs, now in production, Locus Corporation wishes to apologize regarding the first elements of our marketing campaign (in the form of a Cannes billboard and a trailer) which we realize has had the opposite effect from that which was intended. That advertising campaign is being terminated.Our film, a family comedy, carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasizing the importance of inner beauty. We appreciate and are grateful for the constructive criticism of those who brought this to our attention. We sincerely regret any embarrassment or dissatisfaction this mistaken advertising has caused to any of the individual artists or companies involved with the production or future distribution of our film, none of whom had any involvement with creating or approving the now discontinued advertising campaign.
Daisy Murray is the Digital Fashion Editor at ELLE UK, spotlighting emerging designers, sustainable shopping, and celebrity style. Since joining in 2016 as an editorial intern, Daisy has run the gamut of fashion journalism - interviewing Molly Goddard backstage at London Fashion Week, investigating the power of androgynous dressing and celebrating the joys of vintage shopping.
