In the last week, rapper/producer Kanye West and his reality star wife, Kim Kardashian, have been reportedly kicking it back in the sunshine with their children, North and Saint, in the Bahamas, ahead of the music mogul's 40th birthday celebrations.
And yesterday, the Kardashian-Jenner clan took to social media to celebrate the star turning the big 4-0.
Kanye's mother-in-law, Kris Jenner, took to Instagram to write: 'Happy birthday to my son #kanyewest!!
She added: 'You are an amazing Dad, amazing son, amazing brother and a beautiful soul who I love so very much... you bring such joy and are such an inspiration to all of us and we are beyond blessed to have you in our lives....I hope you have the most wonderful day filled with love.'
Meanwhile, Kim's sister, Khloe, took a moment to send her best wishes to the 'Gold Digger' singer – who, earlier this year, was hospitalised with exhaustion – writing on her website: 'Happy birthday to the Kanye West! I'm so happy that you're a part of our family. Thank you for being such a good hubby to Kim and an amazing father.'
Kourtney added on Instagram: 'Happy birthday Kanye...la familia wouldn't be the same without you.'
It goes without saying that Kim also joined in. The star post a note to her hubby of three years on Instagram, which she later published on her website.
'Happy Birthday, babe! I know you're not on social media anymore, so you're not gonna see it anyway—and I'm going to be with you to tell you! But if I don't post it, then all the stories will start so...I love you so much! Happy Birthday!' she added.
While the family's birthday messages are all good and well, as Kim said herself, Kanye is on a social media hiatus at the moment. So, why post messages to the rapper if he isn't able to read and appreciate his family's public outpouring of love and affection?
It's really quite sad Kim feels an expectation to post on social media, admitting her motivation for posting the message to the website was marred with concern that radio silence on his birthday might be an indication to the media and the pair's fans of hard times in their marriage.
And while there's nothing wrong with shouting your admiration and adoration for your family from the hill tops (aka Instagram in this day and age), surely it's a far better and more meaningful to send a quick message/pick up the phone to your loved one?That's what we'd do, anyway. Well, we think so. Either way, Kimmy K clearly knows how to play the game.