Whether it's a gap year travelling the world, or a change of jobs every year until the age of 27, it's not uncommon for a budding employee to have concerns when it comes to glaring gaps on their CV.
Most of the time, candidates are up-front with employers, explaining a year volunteering in orphanages and eco-charities in South America was an experience that's taught them the importance of commitment and team work, while others shy away from the truth that, like most twenty-somethings, they haven't had a clue what they want to do in life and have been job-hopping in the hope something might stick.
When it comes to maternity leave, the advice is often 'don't ask, don't tell', according to the New York Times, with many women fearful that admitting they've been a stay-at-home mother may result in discrimination during the hiring process and in the workplace.
Corinna Falusi, CCO of Mother New York, explained to Campaign US: 'New mothers in the US often feel forced to quit their jobs due to a lack of adequate maternity leave policies, which leaves them penalised for the subsequent gaps in their résumé.
'We wanted to give working mothers everywhere a simple tool for this problem, and make it easy for them to own maternity leave as the full-time job it truly is,' she added.
'The Pregnancy Pause' works on LinkedIn Profiles, with job-hunters or current employees listing 'Mum' (or 'Mom' in the US) as their official job title, and entering in 'The Pregnancy Pause' as their company.
Hiring companies who click on 'The Pregnancy Pause' will be taken to a page that explains why taking care of a child shouldn't be regarded as a 'gap' in a CV, and lists shocking statistics on maternity leave in the US.
In 2015, the National Centre for Health Statistics found that half of new mothers in the US took at least five week of their their permitted 12 weeks paid maternity leave, as a result of the financial and personal pressure to get back to work as soon as possible.
The Pregnancy Pause even offers women a 'tool kit' of instructions how to add the company to their LinkedIn profiles, example CVs and templates so they can ensure their applications best provide an idea of their previous experiences and positions.
Last year, Joni Hersch, a professor of law and economics at Vanderbilt Law School, and co-author of a new study on the subject of maternity leave and employment titled 'Something to Talk About: Information Exchange Under Employment Law', explained to the New York Times the damaging effect women's reluctance to divulge on their past maternity leave might have on their careers.
She believes that women should be upfront when discussing previous years of maternity leave, adding that 'women who conceal personal information dramatically lower their hiring prospects'.
While we think the pink marketing of the campaign is slightly stereotypical, and wonder if there will soon be a service available for stay-at-home fathers, we're glad to see people taking action and bringing to light conversations about gender discrimination in the workplace and the need to destigmatise motherhood.