While he might have just been defeated in the Wimbledon quarterfinal match against American Sam Querrey, tennis star Andy Murray is certainly on a winning streak when it comes to championing feminism.
Following his devastating loss from the championship yesterday, the 30-year-old sat down in his post-match press conference to face questioning about his performance on the court that day.
While being questioned, one reported described Querrey as 'the first US player to reach a major semi-final since 2009'.
Murray interrupted the journalist to correct his mistake: 'Male player.'
'I beg your pardon?' the reporter asked.
'Male player,' Murray repeated, stoney faced.
'Yes, first male player,' the reporter corrected himself, with a nervous laugh. 'That's for sure.'
Let's just say the Glaswegian player didn't find the humour in forgetting the fact American-born player Serena Williams won the Wimbledon title just last June, and several other American women have reached the semi-finals over the years.
Of course, this isn't the first time the father-to-be has supported women's equality in sport.
Just earlier this week the player called for Wimbledon to allow more women on Centre Court and Court 1 given the unfair air-time male players have on the famous green lawn.
Earlier in his career, Murray frequently spoke out against the sexist remarks hurled at his female coach Amélie Mauresmo.
'Inequality is something I started to see and become passionate about,' Murray said in 2015.
Is it really any wonder why The Guardian recently dubbed him 'the feminist that tennis needs'?