With a 93% Rotten Tomato score and an estimated $257 (£199) million worldwide opening Spiderman: Homecoming is set for great success.
However, not all people are down with the modern reimagining of the classic comic.
One of the ways the Marvel superhero flick revamped the storyline, is by casting Disney alumni and all-round Queen Zendaya as 'Michelle'.
It has been reported (*spoiler alert*) that at the close of the film she calls herself, 'M.J.' signalling that she is, indeed, the new take on Peter Parker's love interest, previously played by Kirsten Dunst.
As you may or may not know, in the comics Peter Parker's high school love in Gwen Stacy (played by Emma Stone), he then later goes out with and marries the (traditionally) white, red-haired Mary Jane (abbreviated to M.J).
Plenty of things about the new Spiderman film are not the same as the original comics, but it seems Zendaya's casting as a revived M.J. is the one part certain comic buffs have latched upon.
And why? Well yeah, because she isn't white.
Feel free to take a moment to punch something/ shout in angst/ give it an eyeroll.
Yep, some nice dudes on Twitter decided to post all about their rage.
Not that Zendaya needs any backing up (the girl is a bonafide warrior), but Paris Jackson, daughter of the King of Pop, spoke up when she saw this total bull.
She Tweeted, 'unfortunately some people have to work harder to get recognition for their talent. sick world we live in. zendaya still slays as usual.'
'girls bicker. women stick together and fight for one another.'
Hear hear Jackson.
Now we know that these issues have come up before, remember when people got annoyed that Rue from The Hunger Games film adaptation was black, as was Hermione in The Cursed Child play.
In both examples racist 'fans' had their field-day, but once the film was out the praise easily outshone the drivel that had been spouted before.
Frustratingly, actors of colour still seem to have to prove their worth, not that it will be difficult for Zendaya.
Daisy Murray is the Digital Fashion Editor at ELLE UK, spotlighting emerging designers, sustainable shopping, and celebrity style. Since joining in 2016 as an editorial intern, Daisy has run the gamut of fashion journalism - interviewing Molly Goddard backstage at London Fashion Week, investigating the power of androgynous dressing and celebrating the joys of vintage shopping.
