As every fast-food lover will know, life is really hard when it comes to trying to carry a tray-full of McDonald's back to your table after a boozy night out.
First you have to contend with the possibility of stacking it in your heels on the food establishment's freshly buffed white tiles.
Then you have the challenge of trying to rip open the straw from its plastic casing with your teeth, while slotting it into the lid to quench your thirst as you make the Mordor-like trip across the room to the dips stand.
And who can forget the moment when you have to slalom your way through the tipsy crowds, holding onto your Big Mac meal with extra cheese dippers for dear life, before you defiantly sit down having completed the ultimate egg-and-spoon race-inspired travail that should, let's face it, be regarded as an Olympic sport.
However, a tech site Technabob has just found out that Japan has invented a new way of helping customers carry both their milkshake and burgers simultaneously.
Behold, the Hamburger Straw.
With pictures inundating Instagram and Twitter, the concept of the Hamburger Straw basically involves sticking a straw through your burger and letting the burger sit on top of the lid – a burger lid, if you will.
Now, we're all for ingenious little hacks to making life better but the 'Hamburger Straw' is too far.
Those bendy little straws are already flimsy enough when you try to stick them through a lid, let alone piercing it through dense layers of burger, gherkin, bun and sauce.
Then you've got all those meat flecks floating in your drink.
'Would you like mince with your Coca Cola,' is not what you want to ask yourself after six gin and tonics in the Maccie D's queue at 4am, let me tell you.
However, like most things relating to food, burgers and Instagram, the Hamburger Straw is becoming a big trend on Instagram, with customers eager to show off their drink-burger combos around the world.
Look, we're all for stacking our burgers high but this is just too far.