What was life like before Instagram?
How did we tell people we had had a particularly good looking latte?
Or that we were entering a seriously exciting new stage of our lives, like getting engaged?
Now we are all over-sharers.
The bus to work is a strange, silent dystopian world of people quietly staring into their smartphone screens.
Thanks to new info from the photo-sharing app, we can reveal that on average we spend about 30minutes of our day on Instagram.
To celebrate Instagram basically dancing all over Snapchat's USP last year with Instagram Stories, the app released brag-worthy information on how much time we spend scrolling down our feeds and watching other's stories.
Instagram announced in a statement:
Stories has also helped increase the amount of time people spend on Instagram. Those under the age of 25 spend more than 32 minutes a day on Instagram, on average, while those age 25 and older spend more than 24 minutes a day.
Unsurprisingly this has somewhat changed the the advertising game when it comes to the app, with 'over 50% of businesses on Instagram produced on an Instagram Story'.
Also, if you fear how homogenous and basic these global branding techniques make us, you might not want to know that the top four hostages are: #GOODMORNING #WORK #GOODNIGHT #MOOD.
But for all the depressingly perfect images or money-funneling big businesses, Instagram has also brought us so much good.
All those body positive bloggers and cute mental-health illustrators would not be in our lives without the app.
So use your half-an-hour wisely people. And don't you dare tag your next matcha flat white with #Goodmorning.