There are at least 30 confirmed deaths that have resulted from the tropical storm that has just submerged the fourth largest city in the US, Houston.
The natural disaster - named Hurricane Harvey - has seen 3,500 people rescued so far and has truly brought out the best and the worst in people.
Whilst so many have selflessly donate their time and money to aid the innocent victims, others have been less than stellar in their involvement.
Donald Trump (obviously) Tweeted his way through initial reports of the Hurricane, using excited hyperbole and giving book recommendations.
And now, after visiting some of the relief sites, he seems to be feeling quite sorry for…himself.
The pastor of a famously affluent 'mega-church' was criticised for not opening their doors earlier for shelter, despite smaller mosques and churches around the city giving immediate aid.
And columnist for The Blaze, Matt Walsh, decided to take a photo of a woman and her child being rescued by a Houston Police SWAT officer and use it to push some pretty vintage gender views.
He tweeted a photograph taken by David J. Philip for the Associated Press with the caption, 'Woman cradles and protects child. Man carries and protects both. This is how it ought to be, despite what your gender studies professor says'
Obviously much of the internet gave a collective 'wtf?' to this statement.
Thankfully, an actual gender studies professor at Notre Dame University did stand in to give a wee lesson on women's historic exploitation through free labour in their childcare and how lauding these kind of restrictive gender roles is bad for both men and women, as well as the economy.
Alongside some good, old-fashioned reason, Walsh also got a delicious slice of memes, mocking his simple and sexist post.
It's days like today that make you really appreciate the internet.
Daisy Murray is the Digital Fashion Editor at ELLE UK, spotlighting emerging designers, sustainable shopping, and celebrity style. Since joining in 2016 as an editorial intern, Daisy has run the gamut of fashion journalism - interviewing Molly Goddard backstage at London Fashion Week, investigating the power of androgynous dressing and celebrating the joys of vintage shopping.
