This week, you can't move for 'Look What You Made Me Do' music video breakdowns.
Taylor Swift's latest single and music video has the internet abuzz with theories. Some are downright wacky, whilst others are a little mean.
Despite our collective dismantling of the hit song (and a hit it is), we can't come to a collective conclusion about the 27 year-old.
Is she a petty manipulator, who loves to play the victim? Or a genius social commentator, giving us what we want and creating a show?
Well, the director of the beef-filled music video has spoken out about our collective head-scratching.
Joseph Kahn is a long-time collaborator of Swift's, and was behind the legendary music videos of 'Blank Space', 'Bad Blood' and more.
He has already used his Twitter account to stand up for his co-worker and friend, Tweeting about the apparent similarities between Swift's dancer formation and Beyoncé's own aesthetic.
Now he is coming out once more to back up his girl, pointing out the double standards in all our opinions.
He Tweeted saying:'If I plan something as a man I'm a 'genius.' If Taylor as a woman plans something she is 'manipulative.' Double standards. This is wrong.'
Kahn kind of has a point, maybe our opinion of Swift says more about us than it does her?
Because, whatever we think of the new Taylor, or the old Taylor, all of them can write a pretty catchy tune, and that's what matters, isn't it?
Daisy Murray is the Digital Fashion Editor at ELLE UK, spotlighting emerging designers, sustainable shopping, and celebrity style. Since joining in 2016 as an editorial intern, Daisy has run the gamut of fashion journalism - interviewing Molly Goddard backstage at London Fashion Week, investigating the power of androgynous dressing and celebrating the joys of vintage shopping.
