Whenever we pick up a newspaper on the tube at 8am, we must admit, a small part of us always hopes the figures on the front page starting whizzing around, a la Harry Potter's Daily Prophet.
Just think how much more interesting it would be reading the news if you could scrunch up Donald Trump's moving face on the way to work, or tickle Kim Kardashian as she sashayed her way into a catwalk show.
Sadly, the world has got a long way to go until digitally interactive newspapers of the Potterkind world become a reality. In the meantime, however, wizard fans will have to do with the Kindle in Motion's new magical e-books to relive their Hogwarts fantasies.
Earlier this week, Kindle released its Harry Potter and the Sorcerer's Stone e-book which features art, animations, and videos of an 11-year-old Harry Potter's first year at school.
Harry Potter illustrator Jim Kay is the mastermind behind the interactive experience and has brought moving goblins, broom-flying quidditch players, hooting owls, and Diagon Alleys streets to life via the technology.
Harry Potter fan site Pottermore previewed the cover with the Hogwarts Express covered in smoke and an owl flapping its wings, earlier this week.
While we continue to wait for our Hogwarts School of Witchcraft and Wizardry acceptance letters, the literature's e-book will have to do for now.
This is Harry Potter and digital technology at its finest.
Kindle in Motion features can be viewed on compatible Fire tablets and the free Kindle app for iOS and Android.
Katie O'Malley is the Site Director on ELLE UK. On a daily basis you’ll find Katie managing all digital workflow, editing site, video and newsletter content, liaising with commercial and sales teams on new partnerships and deals (eg Nike, Tiffany & Co., Cartier etc), implementing new digital strategies and compiling in-depth data traffic, SEO and ecomm reports. In addition to appearing on the radio and on TV, as well as interviewing everyone from Oprah Winfrey to Rishi Sunak PM, Katie enjoys writing about lifestyle, culture, wellness, fitness, fashion, and more.
