Everyone from Kim Kardashian to John Oliver and San Juan Mayor Carmen Yulin Cruz has criticised Donald Trump's slow mobilisation of aid to Puerto Rico.
Puerto Rico is a US territory, that was ravaged by Hurricane Maria two weeks ago and has seen half the small island's population without clean drinking water and almost completely without energy. The unofficial death toll is at least 60.
The Mayor equated the lack of aid with effectively bringing on a 'genocide' of the Puerto Rican people.
Whilst truckloads of aid are apparently sat, driverless and defunct far from where they are needed, normal people from around the world are doing their part to pitch in.
The five living former presidents have extended their hurricane relief efforts to include Puerto Rico and US Virgin Islands, and now Jay-Z's streaming service, TIDAL, is now taking part.
The likes of Nicki Minaj and Rihanna are also partners in the streaming service, and are trying to support the people of Puerto Rico by filing a chartered planes with much-needed supplies.
TIDAL explains on its website:
As the humanitarian crisis in Puerto Rico grows, our brothers and sisters are desperate for our help. Please join Governor Cuomo and TIDAL as we collect and transport much-needed supplies to the island. The goal is to fill and send as many cargo planes as possible.
The supplies were to be found on an Amazon wishlist that consisted of water, toiletries, baby necessities like nappies and milk, as well as non-perishable foods, batteries, torches and hand sanitiser.
After initially asking for these supplies, they were so overwhelmed with donations, they asked for cash to charter more flights. They explained further:
Thanks to your incredible generosity, our facilities are overflowing with donated goods, and now we need more planes to get them there! So, we're humbly asking for cash donations instead, to hire more air transport to help Puerto Rico during these next critical days, and weeks to come. This overwhelming success is a testament to you—let's keep it going!
According to Dazed, TIDAL artists such as Fat Joe are also at different collection points in New York to encourage giving and on 17th October they with be holding a small festival in Brooklyn which will donate all it's proceeds to hurricane relief efforts.
Daisy Murray is the Digital Fashion Editor at ELLE UK, spotlighting emerging designers, sustainable shopping, and celebrity style. Since joining in 2016 as an editorial intern, Daisy has run the gamut of fashion journalism - interviewing Molly Goddard backstage at London Fashion Week, investigating the power of androgynous dressing and celebrating the joys of vintage shopping.
