Remember earlier this week when Taylor Swift bizarrely started lurking on her fans' Instagram stories; commenting on posts, direct messaging users, liking fan page posts and sending cat emojis?
Well, we can finally confirm that no, Swift wasn't having a quarter-life crisis, rather she was flagging up the fact she's created a new app for her fandom so that she can speak directly to her 'Swifties' at the touch of a button.
Just think of it as having Taylor Swift on speed dial.
In a newly released video on her YouTube page, the 27-year-old unveiled 'The Swift Life' app, designed to be a 'creative inclusive and community-driven place for users to better connect with each other… and Taylor'.
According to the video, the app will enable users to connect with the singer, receive exclusive pictures and videos, share content with friends, fans and the singer, and send 'Taymojis'.
'I think you guys are really going to like this,' the singer says in the video. 'I mean—I hope. It would be preferable if you did.'
Don't worry Tay-Tay, I'm sure we'll love it.
The video states the app will become available in late 2017, and with less than a month until the release of her sixth studio album, Reputation, we might as well just rename 'November' and 'December' the Taylor Weeks and be done with it.
Reputation is out on 10 November.
Katie O'Malley is the Site Director on ELLE UK. On a daily basis you’ll find Katie managing all digital workflow, editing site, video and newsletter content, liaising with commercial and sales teams on new partnerships and deals (eg Nike, Tiffany & Co., Cartier etc), implementing new digital strategies and compiling in-depth data traffic, SEO and ecomm reports. In addition to appearing on the radio and on TV, as well as interviewing everyone from Oprah Winfrey to Rishi Sunak PM, Katie enjoys writing about lifestyle, culture, wellness, fitness, fashion, and more.
