The Instagram Influencer Standing Up To A Diet Shake Company

Charlotte Rollin sounded off on a diet company

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Take a wrong turn on Instagram and you'll be bamboozled with endless #spon posts which promise to make your wildest fantasies come true. For a bargain price, of course. Only £29.99 (and less with this exclusive voucher code) to transform your teeth into pearly whites, create a body like a Victoria's Secret Angel and conjure up dewy perfect skin.

We wonder whether certain influencers quality check or even use the products they are helping flog to us? One person who is keeping her brand integrity is Charlotte Rollin, who blogs under the name Charlotte's Web.

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The 20 year-old, who is currently an intern at Birchbox, uses her blog and 2k strong Instagram following to showcase her adorable outfits and discuss mental health issues such as eating disorders.

I often speak about mental health with those I'm closest to IRL and I've also shared a lot on Twitter in the past but it's one of those topics in which the conversation is never really over, and sometimes 140 characters just isn't enough. Suffering with any kind of MH problem can feel like the most isolating thing in the world, especially when everyday tasks suddenly become impossible to tackle and manage. I think it's important on days like #worldmentalhealthday to speak up about our struggles, because all too often it's those who appear the strongest who might be struggling the most! Suffering with an anxiety and eating disorder myself, I know from firsthand experience just how daunting talking and sharing your struggles can be. Despite that, I've always advocated the importance of venting and getting things off your chest, no matter how small the worry may be. On days like this, I also think it's important to celebrate the achievements we have made in overcoming the challenges of being mentally unwell! I've just put a post live on my blog celebrating those achievements and talking about how I plan to turn the struggles from my anxiety into lessons for the future. Of course feeling positive in the darkest times can be the hardest thing in the world, but sometimes it can be the smallest things that end up making the biggest difference. And in regard to eating disorders, my biggest advice for anyone else suffering out there is something my dad often says and that is "you're a long time dead". What I take from this is that you have to YOLO your way through life as much as humanly possible and take absolutely every chance and opportunity that comes your way. It’s so awful to miss out on eating birthday cake with your pals, and to miss out on meals out and to miss out on SO MUCH because of that little voice in your head. It’s seems impossible to challenge it, but if you can just a tiny bit everyday then recovery seems like a truly viable and desirable choice. I know when you’re in the midst of being triggered then it seems like there’s no way out but please take this is a sign that you are good enough and you can do it ❤️💗

A post shared by Charlotte Rollin (@_charlottesweb) on

The Choco Diet is a company that sells diet shakes and wanted to cash in on the young influencer's following by asking if she'll be a brand ambassador for their weight-loss shakes.

However, after emailing Rollin multiple times, they heard no response.

According to Rollin the company contacted her three times in five days and their emails became increasingly aggressive.

Finally, the Cambridge and London-based Rollin said enough was enough, and emailed them exactly what she thought.

She detailed in an email that she Tweeted, and which has since gone viral, that the business had clearly not done their research since she herself suffers from anorexia.

She explained that she does not think promoting diet products would be a good idea. In fact, she believes them to be harmful for people coping with eating disorders. She also suggests that she doesn't think these diet products work, whether you've got an eating disorder or not, and points to a discrepancy in the brand's Instagram's followers and likes.

The Tweet has since gathered over 2k likes, with many people applauding her choice to go against the brand, and others have said that they received emails from The Choco Diet.

Talking to TeenVogue Rollin said:

As someone with anorexia, companies that promote these sort of products are hugely triggering and I felt that they should be aware of the impact they have before contacting bloggers. I've suffered with anorexia for 5 years now and although I still battle with it today, I'm in a far better place than I was when I was younger. I wanted to tell this company just how wrong their approach was, as I would hate for a similar email to reach someone else who was in a more difficult headspace and for it to trigger a relapse or further disordered behaviour.

it feels v v weird to be posting about this on my Instagram and in the past I've been reluctant to share this part of my life, but as part of National Eating Disorder Awareness Week, I felt it only right to share a little, tiny bit. 1. The media has a very skewed view of what eating disorders are, and I think the main reason Eating Disorder Awareness Week is SO important is to challenge those stereotypes and broadcast the fact that no one with the same mental illness can be compared, and the range of symptoms and how they play out can be SO different. Despite having an ED, I still ADORE food on a daily basis!!! I love cake!! I love pasta and carbs!!! and I ADORE TAKEAWAY PIZZA 🙌🏻🍕Amongst the struggles, I’ve found so much joy in food throughout the years and I just want to emphasise that EATING DISORDERS (particularly restrictive ones) DON’T ALWAYS MEAN STARVING YOURSELF. Pls do not judge those around you by their food intake and assume this is relevant to their struggles with an eating disorder!! 2. PLS CAN WE MAKE A COMBINED EFFORT TO STOP DIET CULTURE AND THE GLAMORISING OF ED’S IN GENERAL. So many industries are built on the idea that we’re not good enough and don’t deserve to feel happiness in who we are and it’s so. wrong. We’re all good enough and if I’ve learnt anything in the 4 years since I was officially diagnosed, it’s that destructive behaviours are damaging in so many ways, but CAN be moved on from! There’s always a light at the end of the tunnel, promise!!! 3. And the main thing I wanted to convey because it can 1000000% be the difference between someone recovering or falling deeper into what can be an extremely isolating and dangerous illness is the way friends and family support those suffering. PLS don’t be afraid to reach out to loved ones you think might be struggling and do so in a compassionate and caring way. You can be the difference someone needs!!! I’m SO scared posting this but I just want to show how widely eating disorders can impact people’s lives and the way others can help those suffering. Let’s be the change we want to see in the world 🙌🏻🌍💘

A post shared by Charlotte Rollin (@_charlottesweb) on

We love Rollin's strength for standing up for what she believes in. More influencers like this please.

We have contacted The Choco Diet and will update as and when they respond.

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