Take a wrong turn on Instagram and you'll be bamboozled with endless #spon posts which promise to make your wildest fantasies come true. For a bargain price, of course. Only £29.99 (and less with this exclusive voucher code) to transform your teeth into pearly whites, create a body like a Victoria's Secret Angel and conjure up dewy perfect skin.
We wonder whether certain influencers quality check or even use the products they are helping flog to us? One person who is keeping her brand integrity is Charlotte Rollin, who blogs under the name Charlotte's Web.
The 20 year-old, who is currently an intern at Birchbox, uses her blog and 2k strong Instagram following to showcase her adorable outfits and discuss mental health issues such as eating disorders.
The Choco Diet is a company that sells diet shakes and wanted to cash in on the young influencer's following by asking if she'll be a brand ambassador for their weight-loss shakes.
However, after emailing Rollin multiple times, they heard no response.
According to Rollin the company contacted her three times in five days and their emails became increasingly aggressive.
Finally, the Cambridge and London-based Rollin said enough was enough, and emailed them exactly what she thought.
She detailed in an email that she Tweeted, and which has since gone viral, that the business had clearly not done their research since she herself suffers from anorexia.
She explained that she does not think promoting diet products would be a good idea. In fact, she believes them to be harmful for people coping with eating disorders. She also suggests that she doesn't think these diet products work, whether you've got an eating disorder or not, and points to a discrepancy in the brand's Instagram's followers and likes.
The Tweet has since gathered over 2k likes, with many people applauding her choice to go against the brand, and others have said that they received emails from The Choco Diet.
Talking to TeenVogue Rollin said:
As someone with anorexia, companies that promote these sort of products are hugely triggering and I felt that they should be aware of the impact they have before contacting bloggers. I've suffered with anorexia for 5 years now and although I still battle with it today, I'm in a far better place than I was when I was younger. I wanted to tell this company just how wrong their approach was, as I would hate for a similar email to reach someone else who was in a more difficult headspace and for it to trigger a relapse or further disordered behaviour.
We love Rollin's strength for standing up for what she believes in. More influencers like this please.
We have contacted The Choco Diet and will update as and when they respond.
Daisy Murray is the Digital Fashion Editor at ELLE UK, spotlighting emerging designers, sustainable shopping, and celebrity style. Since joining in 2016 as an editorial intern, Daisy has run the gamut of fashion journalism - interviewing Molly Goddard backstage at London Fashion Week, investigating the power of androgynous dressing and celebrating the joys of vintage shopping.
