Gigi Hadid has joined the likes of Miley Cyrus, Jemima Kirke and Madonna by smashing double standards and celebrating her natural armpit hair.
The model has just starred in a video for Day 11 of LOVE Advent's celebrity-filled Christmas calendar, in which she can be seen throwing some impressive shapes in her own branded athletic attire.
'I'm Gigi Hadid, today is free form day,' the 22-year-old says to the camera.
The clip - shot by photographer Phil Poynter - ends with Gigi flexing her muscles, while announcing: 'Stay strong.'
Speaking about taking part in the magazine's advent - which has so far featured Ashley Graham looking fierce and flawless in mesh underwear, and a lingerie-clad Emily Ratajkowski writhing around in spaghetti - Gigi said: 'It's celebratory of epic human beings and always pushed boundaries.
'The Love Advent kind of feels like a holiday year book in a way. Headmaster Grand style.'
'Grand' is in reference to the magazine's editor Katie Grand, who described the 2017 advent as 'festive, it's fun and it's everything we love about women enjoying being women, on their own terms'.
Meanwhile, Ratajkowski was recently forced to defend her sexy shoot for the publication, explaining that taking aim at her actions is just 'classic sexism'.
Divisive TV presenter Piers Morgan had criticised the model for saying she is a feminist, but for also stripping off for cameras at the same time.
The Gone Girl star responded to Morgan on Twitter: 'Lol never said my love video was a feminist statement.
'But now it's worth saying that telling women what to do with their bodies & sexuality is actually just classic sexism.
'I can have opinions about feminism & also do sexy photo shoots k thanks.'
Shen continued: 'I'm tired of having to consider how I might be perceived by men if I wear the short skirt or post a sexy Instagram.
'I want to do what I want to do. Feminism isn't about adjusting, it's about freedom and choice.'
Hear, hear.
Naomi Gordon is news writer mainly covering entertainment news with a focus on celebrity interviews and television.
