A quick look at Beyoncé and Jay-Z's recent career trajectory and you won't miss the fact that the duo aren't exactly afraid of featuring their family, friends and rumoured feuds in their artistic endeavours.
If it's not Jay-Z's open apology to Beyoncé in his last album 4:44 following rumours of infidelity and discussion of his mother's sexuality, and Beyoncé's inclusion of Blue Ivy in her music video 'Formation', it's the pair's countless collaborations together on stage and in the studio.
This time, however, the famous producer/rapper has hit up the couple's eldest daughter. The proud Dad has made a heartwarming animated video to celebrate her sixth birthday.
Earlier this week, the 48-year-old released a video titled 'Blue's Freestyle', which is taken from his 4:44 album, ahead of his daughter's birthday on Thursday.
The video - released on Jay's TIDAL service - shows an animated young girl known as 'Blue Ivy The Ballerina' waiting to be introduced on stage to perform a ballet routine. Meanwhile, Blue's siblings Rumi and Sir are shown to be waiting in the audience.
During the routine, a pink-clad Blue performs her routine before raising her fist to catch a microphone and launching into a freestyle rap.
'Everything everything this is my only single thing/Everything I hear is my answer/And if you think I say, then innocent if I say?/ I never hear that, I be in the posse,' raps Blue.
Of course, this isn't the first time Blue has featured in her parents' work.
Last year, she was heard rapping in her Dad's single 'Blue's Freestyle/ We Family' and appeared in his recent 'Family Feud' music video, along with her mother.
In the video, Blue walks down an aisle in a church with her famous father before he enters a confessional booth to disclose his sins to Queen B.
Start 'em young, right Beyoncé and Jay?
Katie O'Malley is the Site Director on ELLE UK. On a daily basis you’ll find Katie managing all digital workflow, editing site, video and newsletter content, liaising with commercial and sales teams on new partnerships and deals (eg Nike, Tiffany & Co., Cartier etc), implementing new digital strategies and compiling in-depth data traffic, SEO and ecomm reports. In addition to appearing on the radio and on TV, as well as interviewing everyone from Oprah Winfrey to Rishi Sunak PM, Katie enjoys writing about lifestyle, culture, wellness, fitness, fashion, and more.
