Yesterday, new mum Kim Kardashian West took petty to whole new levels, after she launched a new collection of heart-shaped perfumes in the lead up to Valentine's Day.

What better way to celebrate the day of love (and promote a new product) than to send samples of the scent to her 'haters'?

In an Instagram Story, the 36-year-old just showed her followers a list of celebrities that will receive her 'Bae', 'Ride or Die', and 'BFF' perfumes.

Funnily enough, we think you might recognise a few names...

Post It notes | ELLE UKpinterest
Kim Kardashian-West//Instagram

Of course, those deemed worth to receiving her 'Valentines' include friends like Chrissy Teigen, Lala Anthony, Cher, Jennifer Lawrence, Cardi B and Paris Hilton.

However, she's also gifting 'Bae' to her enemies such as Taylor Swift, Blac Chyna, Sharon Osbourne, Chelsea Handler and Piers Morgan.

Taylor Swift | ELLE UKpinterest
Getty Images

According to the colour coding of Kim's Post-It notes here, we have a feeling blue is for her 'haters', while purple and pink are for BFFs.

However, the mother-of-three had to clarify that not all those receiving her 'Bae' are enemies. After all, her mother Kris and sister Kendall are in that list.

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'I decided for this Valentine's Day, everyone deserves a Valentine, so I'm going to send them to my lovers, to my haters, to everyone that I think of,' she said in her Instagram Story.

'Because it's Valentine's Day after all. And it's time to sell perfume!' Kim Kardashian - ever the marketing genius.

While Kim's gesture might be seen to be a kind extension of the olive branch, other think the bold move is the epitome of petty:

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Who else totally forgot Kim had beef with Buffy The Vampire Slayer's Sarah Michelle Gellar?

Thanks for the reminder, Kim.

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Katie O'Malley
Site Director

Katie O'Malley is the Site Director on ELLE UK. On a daily basis you’ll find Katie managing all digital workflow, editing site, video and newsletter content, liaising with commercial and sales teams on new partnerships and deals (eg Nike, Tiffany & Co., Cartier etc), implementing new digital strategies and compiling in-depth data traffic, SEO and ecomm reports. In addition to appearing on the radio and on TV, as well as interviewing everyone from Oprah Winfrey to Rishi Sunak PM, Katie enjoys writing about lifestyle, culture, wellness, fitness, fashion, and more.