Like the BAFTAs following the sartorial lead from the Golden Globes with an unofficial all-black dress code, the BRIT Awards will emulate the Grammys by handing out white rose pins in support of the Time's Up initiative.
Organisers of the event sent out letters to the head of every UK record label to inform them of their plan, a spokesperson for the ceremony confirmed to ELLE UK.
The letter reads that presenters, guests and performers will be given a white rose pin 'as a symbol of solidarity, which we invite them to wear, if they so choose'.
Among the artists expected to show their support for the movement, which aims to combat sexual harassment and abuse in all workplaces, include Dua Lipa, Rita Ora, Ed Sheeran and Sam Smith.
Stars at this month's Grammy Awards wore white roses on the red carpet to show their solidarity and support to victims of abuse.
White roses were chosen because they are said to symbolise resistance, and the colour is associated with the suffragette movement. Former presidential candidate Hillary Clinton also wore all-white at last year's inauguration.
Roc Nation and Interscope executives Meg Harkins and Karen Rait came up with the idea when they realised there was no uniting plan in place like there was for last month's Golden Globes.
Maggie Crowe, director of events at the Brits Trust, said the decision to reignite the rose was 'because of its historical importance; representing hope, peace, sympathy and resistance' (via the BBC).
Female artist Dua Lipa has made BRITs history after receiving five nominations at this year's event - more than any other female artist has ever been nominated.
Meanwhile, guests at this year's BAFTA Film Awards - due to take place on Sunday (18 February) - have been asked to wear black to show their solidarity to Time's Up movement.
Naomi Gordon is news writer mainly covering entertainment news with a focus on celebrity interviews and television.
