In 2010, Snickers kicked off their now-iconic "you're not you when you're hungry" campaign with this Super Bowl ad featuring Betty White. The actress, who was 88-years-old at the time, proved she was still America's sweetheart.
Not only did this Wendy's ad set a major precedent for comparative advertising, the slogan transcended the ad itself, becoming a phrase we use to describe anything that doesn't seem quite legit. Such an advertising win.
Monster.com used to be the go-to site for job seekers, and nothing will motivate you to take your career to the next level like kids reminding you just how much your dead-end job wasn't your dream.
In 2016, Beyoncé performed in the Super Bowl and made history as the first artist to buy one of the show's coveted ad slots, which she used to promote her stellar Formation World Tour.
Perhaps no commercial in history has changed the advertising game more than Apple's 1984 "Introducing Macintosh" ad, which was honestly more like a short film than a traditional ad.
This ad was the first ever PSA about domestic violence and sexual assault to air during the Super Bowl and it still resonates today. The NFL actually donated the air time.
This commercial was the first winner in Doritos' now-famous "Crash the Super Bowl" campaign. The hilarious, fan-made ad will go down in Super Bowl ad history.