Pink, pink and more pink.
Women's trainers have always come in all shades of pink.
Whereas men's versions of the same shoes often get all the good colours...the greens, the blues and the blacks.
But thanks to Nike's new Beautiful x Powerful collection there's an entire range of purely black lifestyle trainers for women.
Smart, sophisticated and really comfortable, you'll want to wear this range -which launches today on Nike.com - under even your sharpest suit.
ELLE caught up with the face of the campaign, Brazilian Victoria's Secret model Izabel Goulart, who says running changed her life.
I work out every day for one hour a day, and I run two times a week.
If I'm preparing for a race I'll ramp up my running.
I won't necessarily do longer distances but I will definitely run more often.
There's never a finish line for me so I really try to push myself.
I'm very competitive and when I was growing up I was never the kind of girl who was playing in the house with barbies, I was always outside playing with other kids.
When you grow up with five brothers and one sister, you have to compete for everything, even who will go first in the shower.
My whole childhood was orientated around sports.
I would finish school and spend the whole afternoon in the leisure centre doing all sorts of workouts and exercises, and then from there, it became a passion.
For me, running is all about the mental extra push it gives me.
When I go running, it's really the time that I have to be thankful, to look around, to make a to-do list, or to forget about a bad day.
If I'm feeling alone in a hotel room, I put on my trainers and head out.
It's been like that since I first arrived in Paris and started modelling.
When I was away from my family and from the people I love, that's what I did, I put on my trainers on and didn't give up.
My training doesn't change before a Victoria's Secret show.
Because I work out on a daily basis I'm always ready to go.
I don't believe in short fad diets or exercise regimes.
So when a show comes up, I'm always feeling good about myself.
If there was one sport I could be really good at, it would be tennis.
I'd love to play like Serena Williams and be as powerful as her.
The Nike Beautiful X Powerful Collection Premium Leather is available from today on Nike.com