There's nothing more annoying than watching what you think is live television only to log in to Twitter and realize there's a 10-second delay between what you're watching and what the rest of the world has already seen.
But according to NBC, this isn't a problem for women watching the Olympics in the USA because, after all, they're not interested in sports. Right?
Last month, NBC's chief marketing officer John Miller explained the reason behind the one-hour delay on the opening ceremony broadcast.
Unsurprisingly, sports fans are not happy with the sexist dig:
To make matters worse, the network also crammed four advert breaks into the first 39 minutes of the ceremony and aired major sporting events like athletics and swimming an hour later.
Unfortunately for the American network – who paid £920m for the rights to air the 2016 Rio Olympics in the USA – the joke's on them as it only managed to pull in 30 million viewers to the ceremony compared to 40.7 million who watched the London 2012 opening ceremony.
Sorry NBC, we were probably washing our hair, learning how to spell 'running' while struggling to turn on the television to watch The Real Housewives of Atlanta...
Katie O'Malley is the Site Director on ELLE UK. On a daily basis you’ll find Katie managing all digital workflow, editing site, video and newsletter content, liaising with commercial and sales teams on new partnerships and deals (eg Nike, Tiffany & Co., Cartier etc), implementing new digital strategies and compiling in-depth data traffic, SEO and ecomm reports. In addition to appearing on the radio and on TV, as well as interviewing everyone from Oprah Winfrey to Rishi Sunak PM, Katie enjoys writing about lifestyle, culture, wellness, fitness, fashion, and more.
