There's nothing more annoying than watching what you think is live television only to log in to Twitter and realize there's a 10-second delay between what you're watching and what the rest of the world has already seen.
But according to NBC, this isn't a problem for women watching the Olympics in the USA because, after all, they're not interested in sports. Right?
Last month, NBC's chief marketing officer John Miller explained the reason behind the one-hour delay on the opening ceremony broadcast.
'The people who watch the Olympics are not particularly sports fans. More women watch the games than men, and for the women, they're less interested in the result and more interested in the journey'
'It's sort of like the ultimate reality show and miniseries wrapped into one. And, to tell the truth, it has been the complaint of a few sports writers. It has not been the complaint of the vast viewing public'
Unsurprisingly, sports fans are not happy with the sexist dig:
To make matters worse, the network also crammed four advert breaks into the first 39 minutes of the ceremony and aired major sporting events like athletics and swimming an hour later.
Unfortunately for the American network – who paid £920m for the rights to air the 2016 Rio Olympics in the USA – the joke's on them as it only managed to pull in 30 million viewers to the ceremony compared to 40.7 million who watched the London 2012 opening ceremony.
Sorry NBC, we were probably washing our hair, learning how to spell 'running' while struggling to turn on the television to watch The Real Housewives of Atlanta...