Landing a Topshop ad is always a big deal in the life of a model (see: Cara Delevingne and Jourdan Dunn). And now, the retailer has bestowed its seal of approval on a new season's-worth of faces – among them, Hailey Baldwin and Julia Restoin-Roitfeld.
The British fashion powerhouse is launching a new campaign, #UNLOCK5th, to celebrate the long-awaited opening of its new Fifth Avenue, New York flagship store (on, aptly, 5 November).
As well as Baldwin (who made her runway debut at Topshop's London Fashion Week show in September) and JRR, the visuals feature equally big social media influencers such as Kate Foley, musicians Holy Ghost and menswear blogger Adam Gallagher.
The campaign features a video of each of them in a different neighborhood in New York, from Chelsea and Soho to the East Village and Williamsburg, waxing lyrical about what Topshop and New York means to them.