1. On the one hand, look at Page 3 of The Sun today and what will you see? Girls in bikinis. OK, so it’s not a great leap forward. But, on the other hand…

2. It shows that determined, focused group of activists – namely No More Page 3 – can actually get stuff done.

3. The Sun still doesn’t care about female equality. But that’s good: they haven’t scrapped Page 3 because the editors have all become feminists overnight, but because they think that it’s not going to do them much harm to scrap it. The demand isn’t there anymore. The world has changed.

4. Every shy teenager, embarrassed parent or uncomfortable commuter who has felt awkward when confronted by someone looking at Page 3 has one less thing that they’ll ever need to worry about again.

5. Yes, OK: one reason that Sun readers aren't clamouring for Page 3 anymore is that it’s much easier to see pictures of naked women than it ever has been (thank you, the internet). That's it's own issue, but they shouldn’t just be served up as part of your news coverage, TV listings and weather, whether you want them or not.  

Say no to Page 3. Yes, to jackets, scarves, tops... all the clothes, basically

Photo: GETTY

6. Who was the most prominent, the most valued, the most significant woman featured in the most-read paper in the country every day? A woman whose achievements can be summed up as, ‘Takes clothes off, looks good while doing it.’ (Of course she may also have been a keen amateur astrophysicist, a breeder of rare cats or a wannabe politician, but you wouldn’t know, because she has naked breasts, which is more important.) Plus the awful ‘News in Briefs’ where the woman in question gave a quote on current affairs. The great joke being that obviously nobody cared – because she’s a young, attractive woman in her knickers. Who wants to know what she thinks about economic policy or foreign affairs? Way to set the bar of female aspiration high, guys.

7. Page 3 is part of a culture that says women exist to be looked at, and have little value beyond how hot they are. It goes without saying that that needs to end but, just in case: that needs to end.

8. What does a newspaper picture of a naked woman say to you, female readers of newspapers? Does it say, ‘Dear women, your views, interests, tastes and preferences are just as important as those of our male readers’? Let’s think. That’s a ‘no’, isn’t it?

9. Pictures of clothes are so much more interesting than pictures of no clothes (says the fashion magazine).

10. A national newspaper used to photograph and print a massive picture of a mostly-naked woman every single day. That’s really weird. And now it’s stopped.