In July 2014 the viral video #LikeAGirl stormed the internet. The emotional three-minute clip urged people to reclaim the phrase ‘Like a girl’, and smash any ingrained connotations of weakness to pieces. Those three words should mean amazing things.
The video is the work of sanitary towel company, Always, whose new 60-second edit screened during the Super Bowl, encouraged the audience to #crashtwitter and engage with the #LikeAGirl campaign. The audience obliged. The advertisement scored the most social media buzz (400,000 mentions) during the sports game, which is watched by more than 100 million people.
Historically, Super Bowl ads are celeb-heavy, special effect-laden plugs of flashy new products. This year, an ad commissioned by a feminine hygiene company, featuring moving testimonies of female empowerment, was the most attention-grabbing. Certainly something to cheer about.
For Always, the timing is on point. When it comes to discussing periods, it’s been a taboo-busting week . Tennis star Heather Watson broke the silence by openly admitting ‘girl things’ affected her performance at the Australian Open. Former British number one tennis player Annabel Croft spoke out in solidarity 'I think women do suffer in silence on this subject. It has always been a taboo.'
Watch the ad below. More inspiring women right this way...
