Further cementing himself as a bit of a demi-god, David Beckham has announced his latest project; a new campaign with UNICEF in aid of vulnerable children around the world.
Marking Becks’ tenth year as a UNICEF Goodwill Ambassador, the campaign – which is, rather fittingly, named 7: The David Beckham UNICEF Fund, nodding to his famous Manchester Utd number 7 football shirt, as well as being the middle name of his daughter Harper – is set to raise vital funds for children in seven high-priority areas across the globe.
Speaking about the project, Beckham said: 'Today, the need to help children has never been greater and since retiring I have more time and I want to do so much more. That’s why I am setting up this new fund with UNICEF. 7 represents my ongoing commitment to helping children who need it most around the world. This is me stepping up my support - because I can, because I want to, because the outcome will help change the lives of millions of children.
'Everything I have done, my football career, my family, has led to this point – this is the moment for me to do what I can to help children in every corner of the world. This is something I want my own children to be proud of.'
During the launch, Beckham also recalled how the only part of the world that he wasn’t recognised in when he visited, was the Amazon: 'That was the only part of the world where I’ve actually been and not been recognised… The tribe we visited didn’t even know what football was!'
The 39-year-old former footballer also told of how his successful career can now be used to open doors for his new charitable endeavor and how he hopes his own children will get involved with the project: 'My fame helps in many different ways… I can go into certain countries and ask to meet a Prime Minister, whether they want to meet me or not, but their children might want to meet me and that opens doors.
He continued: 'Victoria is obviously working with the UN, which is very important as Victoria has got a voice which people also listen to and respect - she’s doing some great work. I want my family and friends to be involved, so hopefully they will make certain trips with me. They are only small but there will be certain trips that hopefully they will be able to make with me.'
For more information and to add your voice, visit 7.org.