Sam Cam's power statement in Preen

Why wearing a British designer is significant

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The dress Samantha Cameron chose to return to Downing Street in following the Conservative Party victory is blue. It was always going to be (Tory) blue. What's more impressive is that it was made by British design duo Justin Thornton and Thea Bregazzi of Preen.

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Fashion is a multi-billion pound industry and one of the UK's biggest employers, read very economically valuable. Sam Cam's choice makes a powerful statement on such a momentous day. She has always been committed to championing British designers and – inconsequential as one dress may at first seem on a day defined by pivotal political shifts and readjustments – Sam's continued support of British fashion industry is influential, and reassuring, whatever your politics.

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