Lena Dunham Is Launching A Newsletter

Another day, another lifestyle brand is born


Lena Dunham has become the latest celebrity to issue lifestyle advice and wisdom into the world.


She is teaming up with close friend and Girls executive producer, Jenni Konner, to launch newsletter, Lenny, which is sure to evolve into a fully blown website. Lena announced on her various social media pages that the newsletter would include all things ‘feminism, style, health, politics and friendship’. Breaking it down, Dunham said that Lenny will be targeted at ‘people who want to talk about radical politics but also want to talk about fashion and also want to talk about Rihanna, and also understand that all of those things can be happening at the same time.’ Lenny hits inboxes in the autumn, but in the meantime Dunham says the newsletter is a destination ‘where there’s no such thing as too much information’. We can’t wait. But it's not the only lifestyle happening we're excited about.


Earlier this week, Ellen DeGeneres launched her new lifestyle website, ED, gaining 300,000 subscribers in 24 hours.

Lena and Ellen are not the first to inhabit this smart, stylish, healthy and impeccably co-ordinated world.

Here’s ELLE’s complete guide to the best celebrity lifestyle sites.

ED by Ellen DeGeneres

Claim to fame: Ellen’s website and the products they sell are ‘inspired by the iconic style, values and personality’ of its founder. That seems to be very true when browsing the pages of Ellen-style tailored blazers and bracelets with messages like ‘love’ and ‘kindness’ on them. Of course, it wouldn’t be a true lifestyle brand without kale-decorated coasters.

Sharable quotable: ‘Today my ED line has finally launched and everyone can now have a piece of me… You know what I mean.’

GOOP by Gwyneth Paltrow


Claim to fame: Perhaps the most infamous of all lifestyle websites, Gwyneth launched GOOP in 2008 as ‘one of the rare places on the web where food, shopping, and mindfulness collide’.

Sharable quotable: The step-by-step guide on how to yawn properly, which says, 'When the yawn comes, reach and extend into it, riding the yawn to stretch the jaw muscles.'

Preserve by Blake Lively

Claim to fame: Launched last year, Preserve aims to ‘showcase the artisans behind the goods we love’. Blake regularly appears on Instagram in clothes featured on the site and has said: ‘I believe I am the Preserve customer. It’s my vision and I’m the one creating, curating and driving this.’

Sharable quotable: Hands down, it's got to be the ‘dreaming oil,' which Team Preserve says guides ‘a weary or worried mind into the gentle and relaxing state of a night’s journey—a serenading melody in every drop.’

Draper James by Reese Witherspoon

Claim to fame: Taking the name from her grandparents, Reese’s website is influenced by her Southern US heritage. When it launched a couple of months ago, the clothing line sold out in hours.

Sharable quotable: Southern sayings which litter the site, such as: ‘Am I Overdressed? Yes. Oh Good’ and ‘We don’t apologise for looking pretty.’

Words by: Olivia Blair

Read Next: