ELLE's Make Them Pay Wins!

...As David Cameron announces plans to close the gender pay gap

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Today, David Cameron announced that firms with more than 250 employees must publish the average pay of both their male and female employees. And we're collectively giving each other a high-five because we're going to claim a part in that. 

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Do you remember when ELLE re-branded feminism two years ago? In our November 2013 issue, ELLE teamed up with three ad agencies and prominent women's rights advocates to re-brand the polarising F-word. One of the most memorable campaigns to come out of that project was the bold, kickass Make Them Pay, which shed light on the gender wage gap and sparked a country-wide debate. 

And it looks like our campaign is finally paying off. Yes! Now let’s close the gap once and for all.

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Revisit ELLE’s Make Them Pay campaign and get involved in the collective fight to earn our worth.

Words By: Olivia Blair

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