Today, David Cameron announced that firms with more than 250 employees must publish the average pay of both their male and female employees. And we're collectively giving each other a high-five because we're going to claim a part in that.
Do you remember when ELLE re-branded feminism two years ago? In our November 2013 issue, ELLE teamed up with three ad agencies and prominent women's rights advocates to re-brand the polarising F-word. One of the most memorable campaigns to come out of that project was the bold, kickass Make Them Pay, which shed light on the gender wage gap and sparked a country-wide debate.
And it looks like our campaign is finally paying off. Yes! Now let’s close the gap once and for all.
Words By: Olivia Blair