Well, this is unexpected.
We all saw those photos a while back, of Kim all decked out in black, a fringe, and a high ponytail while riding a bike, and looking suspiciously like Audrey Hepburn. We were intrigued. It was so mysterious.
Then we discovered that Kim's Audrey homage was for an ad campaign with Hype energy drinks. Did we fully understand the Audrey connection? Not really, but we went along with it. Kim looked pretty, she was making some more millions, why the heck not.
Now, the full video ad has been revealed online, and it does NOTHING to ease our befuddlement. First, we see Kim as Audrey, lying on the floor and showing off her massive engagement ring. Flashback to a few moments ago, when Kim is falling off her bike and crashing to the ground. A fall which manages to transport her back in TIME. A time when she is Marie Antoinette. WEAR A HELMET, KIMMY.
Confused? Us, too.
Then she wakes up, back as Audrey, walks to a photo shoot, and does some fashion-y bits dressed in a massive T-shirt, a bodysuit, and a white dress. WHAT DOES IT ALL MEAN.
From the editors of cosmopolitan.co.uk