Kylie Jenner Launches Anti-Bullying Campaign On Instagram

The campaign aims to encourage her fans to share positive things about themselves using #IAmMoreThan

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Kylie Jenner is determined to prove that she’s more than just her lips, or her age, with her new anti-bullying campaign that's launched on Instagram. The reality TV star shared her own experiences on Snapchat earlier about being bullied since she was 9 years old by what felt like ‘the whole world’.

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The campaign, #IAmMoreThan, will see Kylie featuring the stories of six people who have been bullied over the next six days on her Instagram, starting with 21-year old college student Renee DuShane.

#Day1 - Renee DuShane (@ALittlePieceofInsane) a 21 year old college student who was born with #PfiefferSyndrome. Renee described it as “a genetic disorder where the bones in my face don’t really know how to fuse correctly so part of my jaw is really small. I had to have surgery when I was born so that my brain could grow.” Renee is so strong willed and a super intelligent girl who told me that while growing up she never had many issues with bullying. "I went to school with all the same kids all the way through high school. Right around senior year, I started getting very anxious about having to explain my condition to all of the new people I would meet in college. I started going on Tumblr and saw lots of profiles of positive, confident people” that inspired her to start sharing her photos even with her insecurities. “It’s so hard to keep myself from responding to the negative comments,” she told me. “Even harder is keeping my friends from getting angry.” It's so important to have a great group of friends. Renee also told me about the tattoo she recently got of her life motto: Stay Strong, Always Love. “Loving is always going to be a better place than hating,” she shared. Check out Renee’s Instagram @ALittlePieceofInsane - she’s showing the world #IAmMoreThan my forehead. I love you Renee! She is so awesome & inspiring. Renee taught ME that #IAmMoreThan the negative comments that I read.

A photo posted by Kylie (@kyliejenner) on

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The campaign has received loads of positive feedback, judging from comments on Instagram. Comments like: ‘Thank you for doing this Kylie. You’re using the power you have in a really good way and putting it to good use!!” by @queencal_der and : ‘Thank you for doing this campaign Kylie! It’s admirable to see someone use their major influence to do something meaningful. Keep it up. You’ve got our attention.” by keemiez are encouraging to see.

Words: Kate Ng

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