Why We Need To Embrace The Word 'Vagina'

Oh, do grow up...

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Vagina, vagina, vagina. Get used to it, as throughout the course of this article I’ll be referring to said reproductive organ by its official Latin title —OK, sorry,  I mean vāgīnae — a fair few times…

Does the word make you stifle a LOL? Perhaps you can barely utter the word without wincing. But after the Gynaecological Cancer Fund revealed that whilst two-thirds of young women find saying the word ‘vagina’ embarrassing, 20,000 women in the UK are being diagnosed with a gynaecological cancer (ovarian, womb, cervical, vaginal and vulval) every year, it's become clear we had better start talking about it.

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Vagina. Sorry, this is proving to be quite a cathartic experience. If I, a reformed adult who used to shop for tampons under the cover of darkness at a time when footfall was low in Boots (Tuesday evenings, in case you’re wondering) can get to grips with talking about vaginas, then there’s hope for us all.

To help address this, the Gynaecological Cancer Fund has launched a new, celebrity-backed campaign with Topshop. Titled 'Lady Garden’, they’ve brought onboard Anaïs Gallagher, Amber Le Bon, Anouska Beckwith and Jazzy De Lisser to model the official slogan jumpers designed by Simeon Farrar, with the campaign already gathering momentum on social platforms.

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Want to get involved?

Post a picture of yourself with the term you call your Lady Garden (vagina, people) on Instagram with the hashtag #ladygardencampaign. Then nominate a friend and ask them, 'What do you call yours?'

And to donate £5, text LADYGARDEN to 70755.

You will be charged £5, plus one message at your standard network rate. And 100 per cent of your donation will be received by the Gynaecological Cancer Fund.

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