What Twitter Has Created For NYFW Is Pure Genius

King of emojis. We bow down

By Team ELLE and NonePublished: 13 September 2015

It crept us on us slowly, then suddenly, as NYFW SS16 landed, our Twitter feed was overtaken by a powerful force: emojis.

But all was not what it seemed, these were not just any old emojis, these were targeted fashion emojis…

Let us introduce to you Twitter’s latest stroke of genius, the NYFW ‘fashtag’(thanks to the Wall Street Journal for coining this term) that will be taking over your Twitter feed for the next few days.

If you can find it within yourself to look back to last season, Twitter took a similarly innovative approach to their Fashion Week social strategy, joining forces with a number of fashion influencers to conceive the #FashionFlock. Basically, click on the #FashionFlock hashtag and BAM!, insider intel and behind the scenes pictures are available for your perusal.

For New York Fashion Week S/S 16, they’ve gone one-step further. The #FashionFlock hashtag is still active, providing a continuous feed of the latest goings on at NYFW, but they’ve upped their game and added custom fashion week emojis to EVERY tweet using the #NYFW and #FashionFlock hashtag until September 17th.