It used to be that to stay incognito on the front row you simply needed a pair of dark glasses, but Kanye West has taken things a step further.
Taking his seat at Alexander Wang, he decided to pull his hoodie over his face so that people wouldn’t recognise him. The problem? He was between Nicki Minaj and Kylie Jenner, two of the most photographed women in the world.
And, while everyone clocked Kanye hiding in his camel cocoon, (we're presuming) he didn't actually manage to see any of the clothes coming down the catwalk.
File this one under #fashionfail Kanye - and invest in some shades next time.