What happens when you get together the who's who of international it girls in their pyjamas for pillow fights and life drawing? One helluva party.
For the first time, you can get a glimpse into Alexa Chung's riotous launch of her new fashion app Villoid.
Three weeks have passed since the British style icon set the fashion world ablaze with her new social shopping app. Photos of the likes of Harley Viera Newton and Leigh Lezark looking cosy in their nightwear hit the internet causing everyone to wonder what was going down at this girls only shindig.
But Villoid is more than just one crazy night.
After the week of launch, an endless stream of press had been written worldwide about the most revolutionary digital fashion aid since Cher's computerized closet in Clueless. It was only apt that a photo of Alexa and Alicia Silverstone at a NYFW party appeared a few days later.
Today Villoid invites the public to witness what actually went down at the New York launch. Life drawing on a rooftop, pillow fights and an endless flow of rose ensured a fashion party with a difference. It's little wonder the dangerously addictive Villoid is currently number 3 in the app store in UK and Ireland and 5 in China.