Facebook Tests New Shopping Tab

Impulse buyers beware

Addicted to Facebook? Addicted to online shopping? You might soon have a bigger problem on your hands. Facebook is testing out a new shopping tab. 

The tab is set to include a shopping feed and immersive adverts designed to make online purchasing more efficient. Purchases on mobile phones currently make up less than 2 percent of retail sales, but Facebook is hoping to profit by making the process easier.


In the feed, users can scroll through a selection of brands that are participating in Facebook's Shop section, introduced in September. Its new advertising experience, named 'Canvas', will also allow users to shop without leaving Facebook. We will be able to click on an advert, choose an item, change its colour and size, and buy it on the spot without having to launch the seller's website - cue useless impulse purchasing. Lunchtime procrastination just became so much more dangerous. 

<iframe src="//giphy.com/embed/MEgGD8bV72hfq" width="480" height="269" frameBorder="0" class="giphy-embed" allowFullScreen></iframe><p><a href="http://giphy.com/gifs/90s-clueless-cher-horowitz-MEgGD8bV72hfq">via GIPHY</a></p>

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