As the world's most popular picture-sharing network, Instagram allows creative, innovative and interesting people from all over the world to connect and share pictures of their brunch (and some other stuff too). But a lot of quality contributions can easily be lost in the treachorous waves of questionable food shots and half-hearted selfies.
So we've decided to bring you a fresh selection of alternative Instagrammers, ranging from parody to professional photography, with a dose of animals and art thrown in for good measure. The only guarantee is that this is a 100% celebrity-free zone.
Chances are if you've taken a trendy stroll through Shoreditch, or anywhere else in East London for that matter, you will have noticed the lavishly coloured creations of graffiti artist Frankie Strand. Her specialities are obscure, entwined takes on flamingos, chameleons and crocodiles in dream-like colours, while her feed gives a personal insight into the cool kids, collaborations and creative processes behind a pocket of London's street art scene.
For anyone with a heart and a sense of humour, Cash Cats is your new favourite Instagram page. Featuring bewildered felines surrounded by the trappings of a rapper lifestyle: money, diamonds and cognac, along with some purrfect puns and hip hop lyrics as captions.
The premise for this immensely satisfying page is simple: a fashionable couple from Hackney take photos of their perfectly synchronised breakfasts on really, really nice wooden tables. The food looks great - not a cheerio or mouldy slice of Hovis in sight - and the meticulous symmetry and design will rest the frantic heart of even the most obssesive, obsessive compulsive.
Like a kind of LA hipster Dr Zeuss, Dallas Clayton is a children's author, artist and poet and his Instagram page is full of quirky drawings, sunny paintings and joyful poems, which are just the right side of motivational without making you feel sick.
A celebration of cordurouy, houndstooth and endless hatspiration (that's a thing now), Fashion Grandpas has gained a bit of a cult following in NYC, where the page details the most stylish over 70's. The page was started by 24-year-old fashion PR Christina Belchere, who wanted to document 'the cute and sassy grandpas' of New York.
The perfect Instagram page for a grey, glum Tuesday, California photographer Pete Halvorsen's feed is stacked with sepia-tinted sunsets, lazy, sandy beaches, Santa Monica surfers, piers, ice cream and all manner of other feelgood stuff. It's enough to make you figet for a plane ticket, that week in Spain wasn't enough, was it?
Words by Finlay Renwick.